respondents who made at least one online purchase within three months prior to the survey
Supplementary notes
The survey was conducted across the 24 following countries:
Argentina, Australia, Austria, Brazil, Canada, China, the Czech Republic, France, Germany, India, Italy, Malaysia, Morocco, the Netherlands, Nigeria, Poland, South Africa, Spain, Sweden, Thailand, Turkey, the United Arab Emirates, the United Kingdom, and the United States.
Respondent count: 1,000 respondents for each market.
Citation formats
Share of cross-border online shoppers APAC 2025, by selected country
According to a survey conducted in 2025, about ** percent of respondents in Thailand reported shopping from online retailers based in other countries. In comparison, around ** percent of respondents in China answered that they shopped from online retailers overseas.
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DHL Group. (June 3, 2025). Share of respondents who buy from online retailers based in other countries in the Asia-Pacific region in 2025, by selected country [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/1620040/apac-cross-border-online-shoppers-by-country/
DHL Group. "Share of respondents who buy from online retailers based in other countries in the Asia-Pacific region in 2025, by selected country." Chart. June 3, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/1620040/apac-cross-border-online-shoppers-by-country/
DHL Group. (2025). Share of respondents who buy from online retailers based in other countries in the Asia-Pacific region in 2025, by selected country. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/1620040/apac-cross-border-online-shoppers-by-country/
DHL Group. "Share of Respondents Who Buy from Online Retailers Based in Other Countries in The Asia-pacific Region in 2025, by Selected Country." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 3 Jun 2025, /statistics/1620040/apac-cross-border-online-shoppers-by-country/
DHL Group, Share of respondents who buy from online retailers based in other countries in the Asia-Pacific region in 2025, by selected country ÌÇÐÄÆÆ½â°æ, /statistics/1620040/apac-cross-border-online-shoppers-by-country/ (last visited July 31, 2026)
Share of respondents who buy from online retailers based in other countries in the Asia-Pacific region in 2025, by selected country [Graph], DHL Group, June 3, 2025. [Online]. Available: /statistics/1620040/apac-cross-border-online-shoppers-by-country/