E-commerce in Turkey - statistics & facts
The rapidly changing demands and needs have led the e-commerce ecosystem to expand day by day in Turkey, especially with the unique conditions brought by the coronavirus (COVID-19) pandemic. In fact, the proportion of people selling and buying goods and services online continued to increase even after the pandemic. Nearly 65 percent of the Turkish population purchased a product or service online in 2023. Accordingly, e-commerce transactions in the country have increased continuously, up by 16.5 percent in the last quarter of 2023 compared to the same quarter in the previous year.
