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Share of consumers interested in discovering brands through artificial intelligence (AI) in the United States in 2026, by generation

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Source

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Release date

May 2026

Region

United States

Survey time period

2026

Age group

18 years and older

Supplementary notes

Survey question: In which of the following ways would you be interested in discovering new clothing or brands? Please select all that apply. (% Of U.S. adults who shop for clothes)

Citation formats

Share of U.S. consumers interested in discovering brands with AI 2026, by generation

Published by
Bruna Rocco,
Jul 23, 2026

As of May 2026, in-store browsing is the most common way for U.S. consumers to discover new clothing or brands, cited by ** percent of respondents, followed by retailer websites or apps (** percent). Recommendations from friends or family (** percent) and online search engines (** percent) also play a key role, while AI tools remain a niche option at *** percent. Generational differences are clear. Gen Z shows the highest engagement across most channels, especially social media (** percent) and recommendations (** percent), while Millennials follow closely. In contrast, Gen X and Baby Boomers rely more on traditional channels such as in-store browsing and retailer websites, with much lower use of social media and influencers.

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