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Frequency with which global consumers purchased health and beauty products on social media in 2023, by category

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Source

Release date

January 2024

Region

Worldwide

Survey time period

October to November, 2023

Number of respondents

2,774 respondents

Age group

18 years and older

Special properties

consumers who have purchased on social media in the past year

Supplementary notes

According to the source, occasionally purchased means 3 to 7 times in the past year, and frequently purchased means 8 times or more in the past year.

Citation formats

Types of health & beauty items purchased via social media globally 2023, by frequency

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 3, 2024

In 2023, ** percent of consumers worldwide made occasional purchases via social media in the health and wellness product category. For frequent purchases, ** percent of surveyed consumers purchased health and wellness products * times or more in the past year. The stats are similar for personal care products, though consumers are more likely to purchase these products through social media frequently.

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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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