Smartphones came second to physical stores among German consumers when shopping in 2023. 23 percent of respondents to a survey conducted that year used their trusted device to make a purchase, though 34 percent still went to an actual shop.Â
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PwC. (July 5, 2023). Distribution of shopping in Germany at least once a week in 2023, by channel [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 19, 2026, from /statistics/1412328/shopping-by-channel-germany/
PwC. "Distribution of shopping in Germany at least once a week in 2023, by channel ." Chart. July 5, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 19, 2026. /statistics/1412328/shopping-by-channel-germany/
PwC. (2023). Distribution of shopping in Germany at least once a week in 2023, by channel . ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 19, 2026. /statistics/1412328/shopping-by-channel-germany/
PwC. "Distribution of Shopping in Germany at Least Once a Week in 2023, by Channel ." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 5 Jul 2023, /statistics/1412328/shopping-by-channel-germany/
PwC, Distribution of shopping in Germany at least once a week in 2023, by channel ÌÇÐÄÆÆ½â°æ, /statistics/1412328/shopping-by-channel-germany/ (last visited July 19, 2026)
Distribution of shopping in Germany at least once a week in 2023, by channel [Graph], PwC, July 5, 2023. [Online]. Available: /statistics/1412328/shopping-by-channel-germany/