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Shopping channel preference in selected European countries in 2024

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Source

Release date

August 2024

Region

Austria, Bulgaria, Europe, France, Germany, Hungary, Italy, Romania, Spain

Survey time period

January and February 2024

Number of respondents

10,977 respondents

Age group

18 years and older

Citation formats

Shopping channel preference in selected European countries 2024

Published by
F. Watty,
Jul 15, 2025

In 2024, around ** percent of Italians preferred shopping in a physical store to shopping online. By comparison, in Austria, around ** percent of shoppers would rather shop online than in-store.

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Statistics on " Consumer behavior in Europe "

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Other statistics that may interest you Consumer behavior in Europe

Overview

5

Spending

4

Saving measures

6

E-commerce

5

Gen Z shopping behavior

6

Food

6

Brand popularity

8

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Topics

Consumer behavior in EuropeE-commerce in the European UnionBrand loyaltyConsumer behavior in the U.S.Consumer behavior in the UK
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* For commercial use only

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$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

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$199 USD
per month, billed annually 1
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  • The statistic on this page is a Premium Statistic and is included in this account.

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Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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