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AdTech solutions used in retail media according to marketers in the United States as of December 2023

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Sources

Release date

February 2024

Region

North America, United States

Survey time period

December 2023

Number of respondents

98 respondents

Special properties

among marketers working for agency and consumer product manufacturers

Supplementary notes

The source does not specify the survey type

Citation formats

AdTech solutions used in retail media in the U.S. 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 19, 2024

As of December 2023, around ** percent of marketers at agencies and consumer product manufacturers in the United States reported Business intelligence or Data analytics as a category part of their e-commerce tech stack. Approximately ** percent reported retail media management, and ** percent said digital shelf analytics.

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Topics

UnlimitailDigital retail media advertising in the United StatesDigital retail media advertising worldwideDigital retail media advertising in EuropeDigital retail media advertising in the UK
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