The source adds that it surveyed over 150 professionals and over 120 companies, without specifying how many of the respondents worked at ad agencies, retailers, or advertisers.
Multiple answers were possible.
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Leading retail media networks (RMNs) among ad agencies in Brazil 2024
According to a 2024 survey, three drugstore chains ranked among the top 10 retail media networks (RMNs) that advertising agencies in Brazil reported having made business with: RD Saúde, Panvel, and Pague Menos, cited by **, **, and ** percent of respondents, respectively. Amazon and Mercado Livre topped the ranking, mentioned by ** and ** percent of the participants, respectively.
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Newtail. (November 7, 2024). Leading retail media networks (RMNs) among advertising agencies in Brazil as of July 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1406806/ad-agencies-digital-retail-media-networks-rmns-brazil/
Newtail. "Leading retail media networks (RMNs) among advertising agencies in Brazil as of July 2024." Chart. November 7, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1406806/ad-agencies-digital-retail-media-networks-rmns-brazil/
Newtail. (2024). Leading retail media networks (RMNs) among advertising agencies in Brazil as of July 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1406806/ad-agencies-digital-retail-media-networks-rmns-brazil/
Newtail. "Leading Retail Media Networks (Rmns) among Advertising Agencies in Brazil as of July 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Nov 2024, /statistics/1406806/ad-agencies-digital-retail-media-networks-rmns-brazil/
Newtail, Leading retail media networks (RMNs) among advertising agencies in Brazil as of July 2024 ÌÇÐÄÆƽâ°æ, /statistics/1406806/ad-agencies-digital-retail-media-networks-rmns-brazil/ (last visited July 30, 2026)
Leading retail media networks (RMNs) among advertising agencies in Brazil as of July 2024 [Graph], Newtail, November 7, 2024. [Online]. Available: /statistics/1406806/ad-agencies-digital-retail-media-networks-rmns-brazil/
