As of December 2023, around ** percent of marketers at agencies and consumer product manufacturers in the United States reported relying on data analytics and insights platforms to keep up with the continued proliferation of retail media networks while an equal percentage stated they engage with agencies for retail media management.
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Path to Purchase Institute, & Skai. (February 7, 2024). Methods of keeping up with the continued proliferation of retail media networks (RMNs) according to marketers in the United States as of December 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1473320/methods-keeping-up-retail-media-proliferation-usa/
Path to Purchase Institute, und Skai. "Methods of keeping up with the continued proliferation of retail media networks (RMNs) according to marketers in the United States as of December 2023." Chart. February 7, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1473320/methods-keeping-up-retail-media-proliferation-usa/
Path to Purchase Institute, Skai. (2024). Methods of keeping up with the continued proliferation of retail media networks (RMNs) according to marketers in the United States as of December 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1473320/methods-keeping-up-retail-media-proliferation-usa/
Path to Purchase Institute, and Skai. "Methods of Keeping up with The Continued Proliferation of Retail Media Networks (Rmns) According to Marketers in The United States as of December 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Feb 2024, /statistics/1473320/methods-keeping-up-retail-media-proliferation-usa/
Path to Purchase Institute & Skai, Methods of keeping up with the continued proliferation of retail media networks (RMNs) according to marketers in the United States as of December 2023 ÌÇÐÄÆƽâ°æ, /statistics/1473320/methods-keeping-up-retail-media-proliferation-usa/ (last visited July 23, 2026)
Methods of keeping up with the continued proliferation of retail media networks (RMNs) according to marketers in the United States as of December 2023 [Graph], Path to Purchase Institute, & Skai, February 7, 2024. [Online]. Available: /statistics/1473320/methods-keeping-up-retail-media-proliferation-usa/
