As of December 2023, approximately ** percent of marketers at agencies and consumer product manufacturers in the United States reported using 'new to brand' as a metric to measure the effectiveness of retail media advertising. Around ** percent stated using organic sales, and ** percent selected using average order value.
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Path to Purchase Institute, & Skai. (February 7, 2024). Metrics used to measure retail media advertising effectiveness according to marketers in the United States as of December 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1473345/metrics-measure-retail-media-advertising-effectiveness-usa/
Path to Purchase Institute, und Skai. "Metrics used to measure retail media advertising effectiveness according to marketers in the United States as of December 2023." Chart. February 7, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1473345/metrics-measure-retail-media-advertising-effectiveness-usa/
Path to Purchase Institute, Skai. (2024). Metrics used to measure retail media advertising effectiveness according to marketers in the United States as of December 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1473345/metrics-measure-retail-media-advertising-effectiveness-usa/
Path to Purchase Institute, and Skai. "Metrics Used to Measure Retail Media Advertising Effectiveness According to Marketers in The United States as of December 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Feb 2024, /statistics/1473345/metrics-measure-retail-media-advertising-effectiveness-usa/
Path to Purchase Institute & Skai, Metrics used to measure retail media advertising effectiveness according to marketers in the United States as of December 2023 ÌÇÐÄÆƽâ°æ, /statistics/1473345/metrics-measure-retail-media-advertising-effectiveness-usa/ (last visited July 31, 2026)
Metrics used to measure retail media advertising effectiveness according to marketers in the United States as of December 2023 [Graph], Path to Purchase Institute, & Skai, February 7, 2024. [Online]. Available: /statistics/1473345/metrics-measure-retail-media-advertising-effectiveness-usa/
