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Number of retail media networks (RMNs) used by CPG/FMCG brands in the United States as of August 2023

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Sources

Release date

April 2024

Region

United States

Survey time period

August 2023

Number of respondents

100 respondents

Special properties

among advertising decision-makers at U.S.-based CPG/FMCG brand manufacturers

Citation formats

Number of RMNs used by CPG brands in the U.S. 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 3, 2024
During a summer 2023 survey carried out among advertising decision-makers at U.S.-based consumer packaged goods (CPG) and fast-moving consumer goods (FMCG) brand manufacturers, ** percent stated that they used or **** retail media networks in their campaigns. Only **** percent said they used only *** or ***.
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