During a summer 2023 survey carried out among advertising decision-makers at U.S.-based consumer packaged goods (CPG) and fast-moving consumer goods (FMCG) brand manufacturers, real-time availability of data was found to be the most attractive measurement attribute of retail media networks, named by ** percent of respondents. Reliability and/or trust of retailers' data and ability to understand/influence how performance metrics are calculated ranked second, both mentioned by ** percent of responding decision-makers.
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NielsenIQ. (March 12, 2024). Most attractive measurement attributes of retail media networks (RMNs) according to CPG/FMCG brands in the United States as of August 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1459624/measurement-attributes-rmns-usa/
NielsenIQ. "Most attractive measurement attributes of retail media networks (RMNs) according to CPG/FMCG brands in the United States as of August 2023." Chart. March 12, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1459624/measurement-attributes-rmns-usa/
NielsenIQ. (2024). Most attractive measurement attributes of retail media networks (RMNs) according to CPG/FMCG brands in the United States as of August 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1459624/measurement-attributes-rmns-usa/
NielsenIQ. "Most Attractive Measurement Attributes of Retail Media Networks (Rmns) According to Cpg/Fmcg Brands in The United States as of August 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Mar 2024, /statistics/1459624/measurement-attributes-rmns-usa/
NielsenIQ, Most attractive measurement attributes of retail media networks (RMNs) according to CPG/FMCG brands in the United States as of August 2023 ÌÇÐÄÆƽâ°æ, /statistics/1459624/measurement-attributes-rmns-usa/ (last visited July 21, 2026)
Most attractive measurement attributes of retail media networks (RMNs) according to CPG/FMCG brands in the United States as of August 2023 [Graph], NielsenIQ, March 12, 2024. [Online]. Available: /statistics/1459624/measurement-attributes-rmns-usa/
