During an ** survey, around ** percent of consumers in Canada aged 18 to 34 said they were influenced by in-store ads when making purchase decisions. In comparison, ** percent of respondents aged 55 and over said the same regarding in-store ads.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
IAB Canada. (October 31, 2024). Share of consumers whose purchase decisions are influenced by in-store advertising in Canada as of October 2024, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1560113/purchase-influence-in-store-advertising-by-age-canada/
IAB Canada. "Share of consumers whose purchase decisions are influenced by in-store advertising in Canada as of October 2024, by age group." Chart. October 31, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1560113/purchase-influence-in-store-advertising-by-age-canada/
IAB Canada. (2024). Share of consumers whose purchase decisions are influenced by in-store advertising in Canada as of October 2024, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1560113/purchase-influence-in-store-advertising-by-age-canada/
IAB Canada. "Share of Consumers Whose Purchase Decisions Are Influenced by In-store Advertising in Canada as of October 2024, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Oct 2024, /statistics/1560113/purchase-influence-in-store-advertising-by-age-canada/
IAB Canada, Share of consumers whose purchase decisions are influenced by in-store advertising in Canada as of October 2024, by age group ÌÇÐÄÆƽâ°æ, /statistics/1560113/purchase-influence-in-store-advertising-by-age-canada/ (last visited July 25, 2026)
Share of consumers whose purchase decisions are influenced by in-store advertising in Canada as of October 2024, by age group [Graph], IAB Canada, October 31, 2024. [Online]. Available: /statistics/1560113/purchase-influence-in-store-advertising-by-age-canada/
