During a March 2024 survey carried out among advertising executives from the United States, 64 percent of respondents stated they had used Google's demand-side platform (DSP) Google DV360. One in three said they used Amazon's DSP.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Digiday. (March 25, 2024). Share of advertising executives from the United States who used selected demand-side platforms (DSPs) as of March 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1475413/dsp-use/
Digiday. "Share of advertising executives from the United States who used selected demand-side platforms (DSPs) as of March 2024." Chart. March 25, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1475413/dsp-use/
Digiday. (2024). Share of advertising executives from the United States who used selected demand-side platforms (DSPs) as of March 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1475413/dsp-use/
Digiday. "Share of Advertising Executives from The United States Who Used Selected Demand-side Platforms (Dsps) as of March 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Mar 2024, /statistics/1475413/dsp-use/
Digiday, Share of advertising executives from the United States who used selected demand-side platforms (DSPs) as of March 2024 ÌÇÐÄÆƽâ°æ, /statistics/1475413/dsp-use/ (last visited July 15, 2026)
Share of advertising executives from the United States who used selected demand-side platforms (DSPs) as of March 2024 [Graph], Digiday, March 25, 2024. [Online]. Available: /statistics/1475413/dsp-use/
