| Characteristic | Saved in one centralized platform | Saved in separate databases |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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November 2023
Hong Kong
August to October 2023
marketing associates
Online survey
Contact information includes customer name, phone number, email, address, and so on. Transaction records track sales records, gift redemptions, etc. Online user behavior data includes the number of web page visits, mobile app clicks, and similar activities. Customer interaction data refers to participation in promotional activities, as well as email and chat interactions. Customer demographic data includes customer age, education level, income level, and other related details.
This question was phrased by the source as follows: 鈥漌hat customer data does your brand collect?"
Among the respondents, 22.73 percent were male, 56.82 percent were female, and 20.45 percent did not want to disclose their age. In terms of age, 6.82 percent were under 30 years old, 68.18 percent were between 30 and 45 years old, and 25 percent were over 45 years old.
The source has only provided the gender and age distribution of the respondents, the exact sample size was not given.
