YouGov BrandIndex Index score is a measure of overall brand health which takes into account consumers’ perceptions of a brand’s quality, value, impression, satisfaction, reputation and whether they would recommend the brand to others.
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Leading general retail brands ranked by BrandIndex in Hong Kong 2021
The Japanese discount chain DON DON DONKI was the leading general retail brand in Hong Kong in 2021, according to the YouGov BrandIndex. With a score of **** points, local supermarket chain PARKnSHOP came in second.
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Marketing Interactive. (November 2, 2021). Leading general retail brands ranked by BrandIndex Index score in Hong Kong as of August 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1345680/hong-kong-general-retail-brands-ranked-by-buzz-score/
Marketing Interactive. "Leading general retail brands ranked by BrandIndex Index score in Hong Kong as of August 2021." Chart. November 2, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1345680/hong-kong-general-retail-brands-ranked-by-buzz-score/
Marketing Interactive. (2021). Leading general retail brands ranked by BrandIndex Index score in Hong Kong as of August 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1345680/hong-kong-general-retail-brands-ranked-by-buzz-score/
Marketing Interactive. "Leading General Retail Brands Ranked by Brandindex Index Score in Hong Kong as of August 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Nov 2021, /statistics/1345680/hong-kong-general-retail-brands-ranked-by-buzz-score/
Marketing Interactive, Leading general retail brands ranked by BrandIndex Index score in Hong Kong as of August 2021 ÌÇÐÄÆƽâ°æ, /statistics/1345680/hong-kong-general-retail-brands-ranked-by-buzz-score/ (last visited July 28, 2026)
Leading general retail brands ranked by BrandIndex Index score in Hong Kong as of August 2021 [Graph], Marketing Interactive, November 2, 2021. [Online]. Available: /statistics/1345680/hong-kong-general-retail-brands-ranked-by-buzz-score/
