According to a survey by on sustainable consumption in India conducted in December 2023, ** percent of female consumers stated that they were willing to pay more for products that are sustainably produced or environmentally friendly. On the other hand, ** percent of male respondents were not willing to pay more for sustainably produced products.
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Rakuten Insight. (January 31, 2024). Consumer readiness to pay for sustainable or environmentally friendly products in India as of December 2023, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1320630/india-consumer-readiness-to-pay-for-sustainable-products-by-gender/
Rakuten Insight. "Consumer readiness to pay for sustainable or environmentally friendly products in India as of December 2023, by gender." Chart. January 31, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1320630/india-consumer-readiness-to-pay-for-sustainable-products-by-gender/
Rakuten Insight. (2024). Consumer readiness to pay for sustainable or environmentally friendly products in India as of December 2023, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1320630/india-consumer-readiness-to-pay-for-sustainable-products-by-gender/
Rakuten Insight. "Consumer Readiness to Pay for Sustainable or Environmentally Friendly Products in India as of December 2023, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Jan 2024, /statistics/1320630/india-consumer-readiness-to-pay-for-sustainable-products-by-gender/
Rakuten Insight, Consumer readiness to pay for sustainable or environmentally friendly products in India as of December 2023, by gender ÌÇÐÄÆƽâ°æ, /statistics/1320630/india-consumer-readiness-to-pay-for-sustainable-products-by-gender/ (last visited August 03, 2026)
Consumer readiness to pay for sustainable or environmentally friendly products in India as of December 2023, by gender [Graph], Rakuten Insight, January 31, 2024. [Online]. Available: /statistics/1320630/india-consumer-readiness-to-pay-for-sustainable-products-by-gender/
