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Share of consumers worldwide who trust the sustainability claims that brands make about their clothing 2021

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Sources

Release date

March 2022

Region

Worldwide

Survey time period

December 2021

Number of respondents

8,651 respondents

Supplementary notes

The question was as follows: "To what extent do you agree or disagree with the following statement? ‘I trust the sustainability or ‘green’ claims that brands make about their clothing’."
The survey took place across five countries: France, Germany, Spain, UK, and U.S.

Citation formats

Do consumers worldwide trust clothing brands' sustainability claims 2021

Published by
Bruna Rocco,
May 11, 2022

Just under **** of respondents in a survey said that they disagreed with the statement "I trust the sustainability or 'green' claims that brands make about their clothing". This was roughly **** percent more than the share of respondents who agreed with the statement. The survey ran across France, Spain, Germany, the United Kingdom, and the United States.

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Earth Day 2024Global climate changeClimate change effectsGlobal plastic wasteSustainable fashion worldwide
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