Share of consumers whose purchasing decisions were influenced by selected aspects of influencer content in selected countries worldwide as of September 2024
Characteristic
Share of respondents
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According to a global survey of consumers conducted in September 2024, ** percent of participants indicated an honest review of pros and cons was an aspect of influencer content which impacted their purchasing decisions. In comparison, ** percent of participants pointed to entertainment as a value contributing to their purchasing decision.
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Bazaarvoice. (September 29, 2024). Share of consumers whose purchasing decisions were influenced by selected aspects of influencer content in selected countries worldwide as of September 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1552753/influencer-content-aspects-impacting-purchasing-decisions-worldwide/
Bazaarvoice. "Share of consumers whose purchasing decisions were influenced by selected aspects of influencer content in selected countries worldwide as of September 2024." Chart. September 29, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1552753/influencer-content-aspects-impacting-purchasing-decisions-worldwide/
Bazaarvoice. (2024). Share of consumers whose purchasing decisions were influenced by selected aspects of influencer content in selected countries worldwide as of September 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1552753/influencer-content-aspects-impacting-purchasing-decisions-worldwide/
Bazaarvoice. "Share of Consumers Whose Purchasing Decisions Were Influenced by Selected Aspects of Influencer Content in Selected Countries Worldwide as of September 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Sep 2024, /statistics/1552753/influencer-content-aspects-impacting-purchasing-decisions-worldwide/
Bazaarvoice, Share of consumers whose purchasing decisions were influenced by selected aspects of influencer content in selected countries worldwide as of September 2024 ÌÇÐÄÆƽâ°æ, /statistics/1552753/influencer-content-aspects-impacting-purchasing-decisions-worldwide/ (last visited July 26, 2026)
Share of consumers whose purchasing decisions were influenced by selected aspects of influencer content in selected countries worldwide as of September 2024 [Graph], Bazaarvoice, September 29, 2024. [Online]. Available: /statistics/1552753/influencer-content-aspects-impacting-purchasing-decisions-worldwide/
