In 2024, over 40 percent of U.S. respondents taking part in a survey stated that they were willing to spend more on a product if it had a sustainable packaging. Gen Z and Millennials were leading the charge, with shares of nearly 50 percent.
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Shorr Packaging. (January 29, 2025). Share of consumers who are willing to spend more on products with sustainable packaging in the United States in 2024, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1619988/us-consumers-willing-to-pay-more-for-sustainable-packaging/
Shorr Packaging. "Share of consumers who are willing to spend more on products with sustainable packaging in the United States in 2024, by generation." Chart. January 29, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1619988/us-consumers-willing-to-pay-more-for-sustainable-packaging/
Shorr Packaging. (2025). Share of consumers who are willing to spend more on products with sustainable packaging in the United States in 2024, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1619988/us-consumers-willing-to-pay-more-for-sustainable-packaging/
Shorr Packaging. "Share of Consumers Who Are Willing to Spend More on Products with Sustainable Packaging in The United States in 2024, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Jan 2025, /statistics/1619988/us-consumers-willing-to-pay-more-for-sustainable-packaging/
Shorr Packaging, Share of consumers who are willing to spend more on products with sustainable packaging in the United States in 2024, by generation ÌÇÐÄÆƽâ°æ, /statistics/1619988/us-consumers-willing-to-pay-more-for-sustainable-packaging/ (last visited July 26, 2026)
Share of consumers who are willing to spend more on products with sustainable packaging in the United States in 2024, by generation [Graph], Shorr Packaging, January 29, 2025. [Online]. Available: /statistics/1619988/us-consumers-willing-to-pay-more-for-sustainable-packaging/
