In 2021, over ** percent of Canadian consumers had shopped both in-store and on the web in the past 12 months. In other words, Canadians were shopping roughly equal amounts offline, as well as online that year. The gap was largest between boomers, who were still slightly more inclined to shop in physical outlets.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Sponsorpulse. (April 1, 2021). Percentage share of consumers in Canada that shopped in-store and online in the past 12 months in 2021, by generation [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 29, 2026, from /statistics/1230432/share-of-canadians-that-shopped-online-and-offline-by-generation/
Sponsorpulse. "Percentage share of consumers in Canada that shopped in-store and online in the past 12 months in 2021, by generation." Chart. April 1, 2021. ÌÇÐÄÆÆ½â°æ. Accessed July 29, 2026. /statistics/1230432/share-of-canadians-that-shopped-online-and-offline-by-generation/
Sponsorpulse. (2021). Percentage share of consumers in Canada that shopped in-store and online in the past 12 months in 2021, by generation. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 29, 2026. /statistics/1230432/share-of-canadians-that-shopped-online-and-offline-by-generation/
Sponsorpulse. "Percentage Share of Consumers in Canada That Shopped In-store and Online in The past 12 Months in 2021, by Generation." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 Apr 2021, /statistics/1230432/share-of-canadians-that-shopped-online-and-offline-by-generation/
Sponsorpulse, Percentage share of consumers in Canada that shopped in-store and online in the past 12 months in 2021, by generation ÌÇÐÄÆÆ½â°æ, /statistics/1230432/share-of-canadians-that-shopped-online-and-offline-by-generation/ (last visited July 29, 2026)
Percentage share of consumers in Canada that shopped in-store and online in the past 12 months in 2021, by generation [Graph], Sponsorpulse, April 1, 2021. [Online]. Available: /statistics/1230432/share-of-canadians-that-shopped-online-and-offline-by-generation/