ÌÇÐÄÆƽâ°æ

According to a survey from March to April 2020, online shopping became more popular among all age groups in Finland because of the coronavirus (COVID-19) pandemic. Younger people aged between 18 and 34 years shopped more often online compared to other age groups, and almost ** percent of them said that they increased online shopping significantly.

Online purchases of new products and services

Based on a consumer survey, ** percent of Finns said that they purchased . For first-time e-shoppers, daily essentials such as clothing, groceries, restaurant meals, or hygiene and beauty products, were some of the most wanted goods. One-fifth of the respondents bought clothes and accessories online for the first time, and ** percent of them bought groceries. Most Finnish consumers who shopped online because of the COVID-19 outbreak, stated that . Indeed, customer retention rates were above ** percent in almost all product categories.

Domestic vs. foreign webstores

In June 2020, about ** percent of Finns estimated that or if the pandemic lasts long. Furthermore, one-third of consumers said that they will mostly use domestic online stores as before. However, many consumers simply preferred the most affordable option. Cheaper prices are , alongside with better product availability.