Online reviews in e-commerce - statistics & facts
There was perhaps some truth in Oscar Wilde’s quote ‘There is only one thing in the world worse than being talked about, and that is not being talked about’ . Now that opinions have moved to the internet, businesses are able to monitor consumers’ views about their products. More than that, online retailers can ask customers to review their purchases. Either left spontaneously or pushed for by companies, online reviews represent a key post-purchase pillar and probably one of the last steps in the online customer journey.
