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Share of internet users who shopped online in the previous twelve months in the European Union in 2025, by age group

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Source

Release date

February 2026

Region

Europe, EU

Survey time period

2025

Special properties

Internet users who bought for private use

Supplementary notes

As of February 2026.

Citation formats

Internet users who shopped online in the EU 2025, by age group

Published by
Yihan Ma,
Jul 21, 2026

In the European Union, ** percent of internet users bought goods or services for private use online in 2025. According to the source, those aged between 25 and 34 years were the ones buying online the most, with ** percent of this cohort using e-commerce in the previous 12 months. Internet users between 35 and 44 years followed. In Germany, more than ** percent of internet users did not buy online recently because of the high shipping cost of products.

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