The share of private marketplace transactions in programmatic advertising spending in Europe increased from **** percent in 2016 to **** percent in 2022. The share of open exchange transactions decreased from **** percent to **** percent.
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IAB Europe. (February 9, 2023). Distribution of programmatic advertising spending in Europe from 2016 to 2022, by marketplace type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1177276/digital-ad-spend-share-transaction-type-europe/
IAB Europe. "Distribution of programmatic advertising spending in Europe from 2016 to 2022, by marketplace type." Chart. February 9, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1177276/digital-ad-spend-share-transaction-type-europe/
IAB Europe. (2023). Distribution of programmatic advertising spending in Europe from 2016 to 2022, by marketplace type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1177276/digital-ad-spend-share-transaction-type-europe/
IAB Europe. "Distribution of Programmatic Advertising Spending in Europe from 2016 to 2022, by Marketplace Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Feb 2023, /statistics/1177276/digital-ad-spend-share-transaction-type-europe/
IAB Europe, Distribution of programmatic advertising spending in Europe from 2016 to 2022, by marketplace type ÌÇÐÄÆƽâ°æ, /statistics/1177276/digital-ad-spend-share-transaction-type-europe/ (last visited July 20, 2026)
Distribution of programmatic advertising spending in Europe from 2016 to 2022, by marketplace type [Graph], IAB Europe, February 9, 2023. [Online]. Available: /statistics/1177276/digital-ad-spend-share-transaction-type-europe/
