Connected TV (CTV) made up roughly ** percent of the political programmatic advertising spend in the United States in 2024. Ad buys on CTV strongly increased from the 2022 U.S. elections, when the device allocated ** percent of the total political programmatic ad spending. On the other hand, the share of ad dollars invested in mobile and desktop declined in the 2024 U.S. election cycle compared to 2022.
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Basis Technologies. (March 17, 2025). Distribution of political programmatic advertising spending in the United States from 2018 to 2024, by device [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1324421/programmatic-ad-spend-in-the-us-elections-by-device/
Basis Technologies. "Distribution of political programmatic advertising spending in the United States from 2018 to 2024, by device." Chart. March 17, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1324421/programmatic-ad-spend-in-the-us-elections-by-device/
Basis Technologies. (2025). Distribution of political programmatic advertising spending in the United States from 2018 to 2024, by device. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1324421/programmatic-ad-spend-in-the-us-elections-by-device/
Basis Technologies. "Distribution of Political Programmatic Advertising Spending in The United States from 2018 to 2024, by Device." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Mar 2025, /statistics/1324421/programmatic-ad-spend-in-the-us-elections-by-device/
Basis Technologies, Distribution of political programmatic advertising spending in the United States from 2018 to 2024, by device ÌÇÐÄÆƽâ°æ, /statistics/1324421/programmatic-ad-spend-in-the-us-elections-by-device/ (last visited July 15, 2026)
Distribution of political programmatic advertising spending in the United States from 2018 to 2024, by device [Graph], Basis Technologies, March 17, 2025. [Online]. Available: /statistics/1324421/programmatic-ad-spend-in-the-us-elections-by-device/
