During a 2019/2020 survey carried out among marketers with global responsibility for media and programmatic, it was found that ** percent of Latin American digital media investments was bought programmatically in 2019. In the United States and Canada, the share stood at ** percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
World Federation of Advertisers, & IPONWEB. (August 20, 2020). Share of programmatic in digital media investments according to marketers worldwide in 2019, by region [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 15, 2026, from /statistics/297614/distribution-programmatic-spending-worldwide-region/
World Federation of Advertisers, und IPONWEB. "Share of programmatic in digital media investments according to marketers worldwide in 2019, by region." Chart. August 20, 2020. ÌÇÐÄÆÆ½â°æ. Accessed July 15, 2026. /statistics/297614/distribution-programmatic-spending-worldwide-region/
World Federation of Advertisers, IPONWEB. (2020). Share of programmatic in digital media investments according to marketers worldwide in 2019, by region. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 15, 2026. /statistics/297614/distribution-programmatic-spending-worldwide-region/
World Federation of Advertisers, and IPONWEB. "Share of Programmatic in Digital Media Investments According to Marketers Worldwide in 2019, by Region." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 20 Aug 2020, /statistics/297614/distribution-programmatic-spending-worldwide-region/
World Federation of Advertisers & IPONWEB, Share of programmatic in digital media investments according to marketers worldwide in 2019, by region ÌÇÐÄÆÆ½â°æ, /statistics/297614/distribution-programmatic-spending-worldwide-region/ (last visited July 15, 2026)
Share of programmatic in digital media investments according to marketers worldwide in 2019, by region [Graph], World Federation of Advertisers, & IPONWEB, August 20, 2020. [Online]. Available: /statistics/297614/distribution-programmatic-spending-worldwide-region/