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Programmatic advertising spending in the Netherlands from 2016 to 2020 (in million euros)

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Sources

Release date

April 2021

Region

Netherlands

Survey time period

2016 to 2020

Special properties

includes branded content and influencer marketing

Supplementary notes

Figures based on data provided by survey respondents and media buyers as well as taken from annual reports.

Citation formats

Programmatic advertising spending in the Netherlands 2016-2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 15, 2021
In 2020, programmatic advertising represented a majority of ** percent of the advertising market in the Netherlands, for ** percent of manual advertising. The total digital advertising spending in the Benelux country amounted to **** billion euros.
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