A survey published in 2020 reveals which programmatic advertising functions organizations in Europe are outsourcing to partners. Almost either outsource data management already, or would consider doing so. Just over a quarter were considering outsourcing training and education to a partner, rather than doing it in-house.
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IAB (U.S.). (August 3, 2020). Share of organizations outsourcing programmatic advertising functions to partners in Europe in 2020, by programmatic function [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/1150690/programmatic-advertising-outsourcing-europe/
IAB (U.S.). "Share of organizations outsourcing programmatic advertising functions to partners in Europe in 2020, by programmatic function." Chart. August 3, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/1150690/programmatic-advertising-outsourcing-europe/
IAB (U.S.). (2020). Share of organizations outsourcing programmatic advertising functions to partners in Europe in 2020, by programmatic function. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/1150690/programmatic-advertising-outsourcing-europe/
IAB (U.S.). "Share of Organizations Outsourcing Programmatic Advertising Functions to Partners in Europe in 2020, by Programmatic Function." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Aug 2020, /statistics/1150690/programmatic-advertising-outsourcing-europe/
IAB (U.S.), Share of organizations outsourcing programmatic advertising functions to partners in Europe in 2020, by programmatic function ÌÇÐÄÆƽâ°æ, /statistics/1150690/programmatic-advertising-outsourcing-europe/ (last visited July 16, 2026)
Share of organizations outsourcing programmatic advertising functions to partners in Europe in 2020, by programmatic function [Graph], IAB (U.S.), August 3, 2020. [Online]. Available: /statistics/1150690/programmatic-advertising-outsourcing-europe/
