| Characteristic | Publisher revenue | Other |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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Source
Sources
Release date
May 2020
More information
Region
United Kingdom
Survey time period
January 1, 2020 to March 20, 2020
Supplementary notes
The source provides the following information about the methodology of the report:
"Study participants: 15 advertisers, 12 agencies, five DSPs, six SSPs and 12 publishers, representing approximately £0.1bn of UK programmatic ad spend and nearly two-thirds of AOP (premium publisher)
digital ad revenues. (...)
Data collection ran from January 1, 2020 to March 20, 2020. From 267 million
impressions served from study advertisers to study publishers, 31 million (12%) were successfully matched. The rest could not be mapped due to low data quality (...)."
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