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Awareness of social media community influencers by companies in South Africa from 2020 to 2022

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Sources

In cooperation with
Release date

June 2022

Region

South Africa

Survey time period

2020 to 2022

Supplementary notes

The original question was: "Do you know who the most influential people in your social media communities are?"

Citation formats

Knowledge about social media influencers by companies in South Africa 2020-2022

Published by Thuy D., Nov 15, 2022
As of 2022, ** percent of South African companies reported being up to date with community influencers on social media. This marked a noticeable leap in getting informed about influencers from 2020, when only ** percent expressed having been acquainted with such trends.
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