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Share of luxury shoppers who use social media compared to the general population in the United States in 2024, by platform

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Source

Release date

August 2024

Region

United States

Survey time period

May 18 to 19 and June 22 to 23, 2024

Number of respondents

2,200 respondents*

Age group

18 years and older

Special properties

*social media users

Method of interview

Online survey

Citation formats

Luxury shoppers' social media usage in the U.S. 2024, by platform

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 15, 2024

In the United States, a 2024 survey compared the social media usage among all adults and luxury shoppers. Both groups used YouTube the most, with around ** percent of affluent buyers and roughly ** percent of all adults using it. High-end consumers used LinkedIn more, with ** percent compared to ** percent for the average person. Snapchat was the least used social media platform among luxury shoppers, while WhatsApp and Reddit were the least popular among the general population.   

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Statistics on " Luxury e-commerce in the United States "

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Other statistics that may interest you Luxury e-commerce in the United States

Overview

6

Device distributions

4

Leading sites

6

App downloads

6

Shoppers

6

Spotlight: social commerce

5

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Topics

Luxury e-commerce in the United StatesGlobal personal luxury goods industryLuxury advertising and marketingMoët Hennessy Louis Vuitton (LVMH Group)Burberry
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
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  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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