Paid advertising only; includes ads on all internet-connected devices and formats; net of traffic acquisition costs (TAC); excludes influencer payments; includes paid amplification of branded content. Reddit excludes non-ad revenues. Instagram includes ads from Feed, Stories, other formats, and Threads. Meta includes Facebook, Instagram, Threads ad revenues, excluding Reality Labs. Facebook includes ads from Facebook, Audience Network, and Messenger.
Citation formats
Growth of ad revenue of social network platforms in the U.S. 2025
Among the presented platforms, Reddit was projected to be the social media network with the highest year-on-year growth in 2025, with an ad revenue increase of **** percent compared to the previous year. TikTok followed with an increase of **** percent, while Instagram advertising completed the top three with a growth of **** percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
eMarketer. (March 5, 2025). Change in advertising revenue of selected social media platforms in the United States in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1618881/change-ad-revenue-social-media-companies-usa/
eMarketer. "Change in advertising revenue of selected social media platforms in the United States in 2025." Chart. March 5, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1618881/change-ad-revenue-social-media-companies-usa/
eMarketer. (2025). Change in advertising revenue of selected social media platforms in the United States in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1618881/change-ad-revenue-social-media-companies-usa/
eMarketer. "Change in Advertising Revenue of Selected Social Media Platforms in The United States in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Mar 2025, /statistics/1618881/change-ad-revenue-social-media-companies-usa/
eMarketer, Change in advertising revenue of selected social media platforms in the United States in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1618881/change-ad-revenue-social-media-companies-usa/ (last visited August 03, 2026)
Change in advertising revenue of selected social media platforms in the United States in 2025 [Graph], eMarketer, March 5, 2025. [Online]. Available: /statistics/1618881/change-ad-revenue-social-media-companies-usa/
