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Actions taken after discovering a company or product on TikTok in the United States in 2025, by age group

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Sources

Release date

February 2026

Region

United States

Survey time period

October 3 to 29, 2025

Number of respondents

2,253 respondents

Age group

13 years and older

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Which of the following have you ever done after hearing about a product or service on TikTok?"

Among weekly TikTok users who have ever seen or heard an ad on TikTok.

Multiple answers were possible.

Citation formats

Actions taken after discovering products on TikTok U.S. 2025, by age group

Published by
F. Watty,
Jun 22, 2026

A survey conducted in December 2025 revealed that ** percent of TikTok users between 25 and 44 years old in the United States gathered more information about a company or product after discovering it on the platform. Almost ** percent went on to make a purchase, while those users aged between 13 and 24 years were less likely to take this action, with ** percent seeking more information.

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