who watch short-form video content at least a couple times per week
Method of interview
Online survey
Supplementary notes
Data is based on "2,000 US TV viewers ages 18+ who watch at least 1 hour of TV content daily were surveyed online during May 2021. The survey was nationally representative."
Citation formats
U.S. short-form video platform usage for non-TV video content 2021
According to a survey conducted in May 2021, the most popular platform used by short-form video viewers in the United States to view non-TV video content was YouTube. Overall, 65 percent of respondents stated that YouTube is their main platform for such content. Additionally, 60 percent of respondents reported using Facebook and 65 percent were using Instagram to watch short-form video.
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eMarketer. (September 23, 2021). Platforms used by short-form video viewers in the United States to watch non-TV video content as of May 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1273956/platforms-used-to-watch-non-tv-video-content-usa/
eMarketer. "Platforms used by short-form video viewers in the United States to watch non-TV video content as of May 2021." Chart. September 23, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1273956/platforms-used-to-watch-non-tv-video-content-usa/
eMarketer. (2021). Platforms used by short-form video viewers in the United States to watch non-TV video content as of May 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1273956/platforms-used-to-watch-non-tv-video-content-usa/
eMarketer. "Platforms Used by Short-form Video Viewers in The United States to Watch Non-tv Video Content as of May 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Sep 2021, /statistics/1273956/platforms-used-to-watch-non-tv-video-content-usa/
eMarketer, Platforms used by short-form video viewers in the United States to watch non-TV video content as of May 2021 ÌÇÐÄÆƽâ°æ, /statistics/1273956/platforms-used-to-watch-non-tv-video-content-usa/ (last visited August 01, 2026)
Platforms used by short-form video viewers in the United States to watch non-TV video content as of May 2021 [Graph], eMarketer, September 23, 2021. [Online]. Available: /statistics/1273956/platforms-used-to-watch-non-tv-video-content-usa/
