In a survey conducted in February 2022, approximately ** percent of respondents in the United States said that they impulsively bought an item online to treat themselves. As for around ** of respondents, it was the ease of purchase that drove their impulse buying online.
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Ipsos. (August 2, 2022). Main reasons driving impulse online purchases of grocery products in the United States in 2022 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 04, 2026, from /statistics/1330474/top-reasons-for-grocery-impulse-purchases-online-united-states/
Ipsos. "Main reasons driving impulse online purchases of grocery products in the United States in 2022." Chart. August 2, 2022. ÌÇÐÄÆÆ½â°æ. Accessed August 04, 2026. /statistics/1330474/top-reasons-for-grocery-impulse-purchases-online-united-states/
Ipsos. (2022). Main reasons driving impulse online purchases of grocery products in the United States in 2022. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 04, 2026. /statistics/1330474/top-reasons-for-grocery-impulse-purchases-online-united-states/
Ipsos. "Main Reasons Driving Impulse Online Purchases of Grocery Products in The United States in 2022." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 2 Aug 2022, /statistics/1330474/top-reasons-for-grocery-impulse-purchases-online-united-states/
Ipsos, Main reasons driving impulse online purchases of grocery products in the United States in 2022 ÌÇÐÄÆÆ½â°æ, /statistics/1330474/top-reasons-for-grocery-impulse-purchases-online-united-states/ (last visited August 04, 2026)
Main reasons driving impulse online purchases of grocery products in the United States in 2022 [Graph], Ipsos, August 2, 2022. [Online]. Available: /statistics/1330474/top-reasons-for-grocery-impulse-purchases-online-united-states/