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Challenges in implementing personalization in the U.S. and UK in 2023

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Source

Release date

May 2024

Region

United Kingdom, United States

Survey time period

2023

Number of respondents

175 companies

Age group

16 years and older

Citation formats

Challenges in implementing personalization in the U.S. and UK 2023

Published by
Yihan Ma,
Sep 6, 2024

A survey conducted in 2023 in the United States and United Kingdom shows what are the main challenges encountered by companies when considering implementing personalization methods into their platforms. Over ** percent of the companies think they do not have sophisticated enough analytics capabilities to do it, and around ** percent have to consider the expense of implementing such systems for the artificial intelligence (AI) use. 

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Marketing personalization worldwideContent marketingData usage in marketing and advertisingArtificial intelligence (AI) use in marketing Marketing worldwide
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