Facebook was the most used social media platform by South African companies for advertising purposes in recent years. As of 2022, ** percent of the companies in South Africa spent most of their advertising budget on Facebook ads. This was a drop compared to 2021, when ** percent of South African companies used the social media platform for advertising purposes. Moreover, in 2022, LinkedIn, Instagram, and YouTube followed, with shares of ** percent, ** percent, and * percent, respectively. Over the observed period, a higher share of companies directed their advertising budget to LinkedIn, which has doubled since 2019, while Facebook fluctuated inconsistently.
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Ornico, & World Wide Worx. (June 30, 2022). Most advertising budget spent on social media platforms by companies in South Africa from 2019 to 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1338511/advertising-budget-spent-onsocial-media-platforms-in-south-africa/
Ornico, und World Wide Worx. "Most advertising budget spent on social media platforms by companies in South Africa from 2019 to 2022." Chart. June 30, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1338511/advertising-budget-spent-onsocial-media-platforms-in-south-africa/
Ornico, World Wide Worx. (2022). Most advertising budget spent on social media platforms by companies in South Africa from 2019 to 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1338511/advertising-budget-spent-onsocial-media-platforms-in-south-africa/
Ornico, and World Wide Worx. "Most Advertising Budget Spent on Social Media Platforms by Companies in South Africa from 2019 to 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Jun 2022, /statistics/1338511/advertising-budget-spent-onsocial-media-platforms-in-south-africa/
Ornico & World Wide Worx, Most advertising budget spent on social media platforms by companies in South Africa from 2019 to 2022 ÌÇÐÄÆƽâ°æ, /statistics/1338511/advertising-budget-spent-onsocial-media-platforms-in-south-africa/ (last visited August 02, 2026)
Most advertising budget spent on social media platforms by companies in South Africa from 2019 to 2022 [Graph], Ornico, & World Wide Worx, June 30, 2022. [Online]. Available: /statistics/1338511/advertising-budget-spent-onsocial-media-platforms-in-south-africa/
