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Leading features increasing the likelihood to open a piece of direct mail from an interesting brand according to adult consumers in the United States as of July 2023

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Sources

Release date

July 2023

Region

United States

Survey time period

as of July 14, 2023

Number of respondents

2,000 respondents

Age group

18 years and older

Supplementary notes

The source does not specify the survey type or date.
Multiple answers were possible.

Citation formats

Top features encouraging consumers to open a piece of direct mail in the U.S. 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 28, 2023
During a survey published in July 2023, approximately ** percent of responding adult consumers in the United States said receiving direct mail from a brand they were particularly interested in featuring a single offer or promotion increased the likelihood of them opening the piece of direct mail. Similarly, ** percent stated the same of direct mail with multiple offers or promotions. According to the same study, U.S. consumers' most common responses to direct mail were searching for the sending brand online or visiting its website.
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