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Consumer attitudes toward direct mail and email brand messages in the United States as of August 2022

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Source

Release date

August 2022

Region

United States

Survey time period

August 2022

Number of respondents

1,000 respondents

Supplementary notes

The source does not specify the survey type or the respondents' ages.

Citation formats

Consumer attitudes toward direct mail and email brand messages in the U.S 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 28, 2023
During an August 2022 survey among consumers in the United States, ** percent of respondents stated direct mail was more likely to catch their attention, while ** percent said the same about email brand messages. Around ** percent deemed direct mail more personal, up from ** percent who reported feeling that way about email marketing. According to the same study, over ** percent of Millennials and Gen Zers were excited to receive direct mail in the U.S.
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