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Sectors where direct mail presented the best return on investment (ROI) according to marketers in North America as of January 2023

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Sources

Release date

January 2023

Region

North America

Survey time period

as of January 24, 2023

Number of respondents

250 respondents

Special properties

among executive leadеrs, managers, and operational roles

Supplementary notes

The source does not specify the survey type or date.

Citation formats

Sectors with direct mail's best ROI according to marketers in North America 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 28, 2023
During a survey published in January 2023, over ** percent of responding marketers working at North American e-commerce, financial services and banking, and insurance companies said direct mail showed the best return on investment (ROI) of all advertising channels used by their employers. According to the same study, most marketers used direct mail for customer retention and acquisition.
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Topics

Direct mail advertising and marketing in the U.S.E-mail marketing worldwideMarketing personalization worldwideMarketing in the United States
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