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Key performance indicators (KPIs) used to measure the performance of retail media network (RMN) advertising according to marketers in North America as of April 2023

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Source

Release date

May 2023

Region

North America

Survey time period

as of April 2023

Number of respondents

167 respondents

Special properties

among retail media brand/seller marketers

Supplementary notes

The source does not provide information about the type of survey used and the date of survey. Date provided is the publication date.

Citation formats

KPIs used for retail media campaigns in North America 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, May 17, 2023

During a 2023 survey, ** percent of responding marketers from the United States stated that Sales, order volume, or revenue were a key performance indicator (KPI) used in their organizations to measure their retail media network efforts. Advertising cost of sales (ACoS) and return on advertising spending (ROAS) were named the top KPI used for that purpose, both mentioned by ** percent of respondents.

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