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Change in direct mail's importance over the previous year according to marketers in the United States as of August 2022

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Sources

Release date

July 2023

Region

United States

Survey time period

August 2022

Number of respondents

500 respondents

Special properties

among in-house marketing decision-makers

Supplementary notes

* ÌÇÐÄÆƽâ°æ calculated the figure based on the source's data.

The source does not specify the survey type.

Citation formats

Change in direct mail's importance according to marketers in the U.S 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 28, 2023
During an August 2022 survey among in-house marketing decision-makers in the United States, ** percent said direct mail had increased in importance over the previous year. Around ** percent stated it stayed the same. According to the same study, over ** percent of Millennials and Gen Zers were excited to receive direct mail in the U.S.
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Topics

Direct mail advertising and marketing in the U.S.E-mail marketing worldwideMarketing personalization worldwideMarketing in the United States
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