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Share of omnichannel features adopted by luxury brands worldwide in 2022

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Source

Release date

July 2022

Region

Worldwide

Survey time period

April-May, 2022

Number of respondents

60 respondents

Special properties

luxury brands

Supplementary notes

The source noted that "express delivery options refers to same-day or next-day delivery".

Citation formats

Omnichannel features adopted by luxury brands 2022

Published by
Bruna Rocco,
Jul 28, 2022

Availability of multiple customer service channels was the most common omnichannel feature offered by luxury brands globally. According to a recent benchmark study on luxury fashion, over ** percent of luxury brands enabled real-time stock availability, cross-channel returns, the possibility to pre-order and in-store appointments. Loyalty programs were still not picked up by the luxury industry, with only percent of brands offering this.

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Topics

Luxury goods in the UKGlobal personal luxury goods industryLuxury watch industryApparel market in the UKLuxury goods in Europe
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