According to a survey conducted by in South Korea in 2025 on social commerce, around ** percent of respondents answered they purchased something via social media because it was convenient to do so. Another **** percent stated that there was an ongoing sale or promotion for buying the item on social media.
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Rakuten Insight. (March 27, 2025). Reasons to purchase something via social media in South Korea as of February 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1373330/south-korea-social-commerce-purchase-reasons/
Rakuten Insight. "Reasons to purchase something via social media in South Korea as of February 2025." Chart. March 27, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1373330/south-korea-social-commerce-purchase-reasons/
Rakuten Insight. (2025). Reasons to purchase something via social media in South Korea as of February 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1373330/south-korea-social-commerce-purchase-reasons/
Rakuten Insight. "Reasons to Purchase Something via Social Media in South Korea as of February 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Mar 2025, /statistics/1373330/south-korea-social-commerce-purchase-reasons/
Rakuten Insight, Reasons to purchase something via social media in South Korea as of February 2025 ÌÇÐÄÆƽâ°æ, /statistics/1373330/south-korea-social-commerce-purchase-reasons/ (last visited July 26, 2026)
Reasons to purchase something via social media in South Korea as of February 2025 [Graph], Rakuten Insight, March 27, 2025. [Online]. Available: /statistics/1373330/south-korea-social-commerce-purchase-reasons/
