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Average satisfaction with retail loyalty programs in Australia as of 2024

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Sources

Release date

June 2024

Region

Australia

Survey time period

2024

Number of respondents

2,486 respondents

Age group

18 years and older

Special properties

Respondents are active loyalty program members; Active members are those who have earned or used points with a loyalty program in the last 12 months.

Supplementary notes

Nationally representative sample of the Australian population. 

Survey of 44 retail-specific loyalty programs Australians are members of, including domestic programs and programs operating internationally.

Citation formats

Average satisfaction with retail loyalty programs Australia 2024

Published by
F. Watty,
Jun 18, 2024

In a survey conducted in 2024 among Australian loyalty program users, just shy of ** percent of respondents reported being satisfied with the retail loyalty programs they used. Around **** percent of those surveyed said they were dissatisfied with the retail loyalty programs they used.

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Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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