In 2025, Microsoft was the world's most valuable business-to-business (B2B) brand. The technology company had a brand value of over 292 billion U.S. dollars. Amazon, meanwhile, recovered its position as the second most valuable B2B brand with a value of about 111 billion, after dropping to third in the prior year.
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Brand Finance. (May 15, 2025). Most valuable business-to-business (B2B) brands worldwide in 2025 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1383678/brand-value-most-valuable-b2b-brands/
Brand Finance. "Most valuable business-to-business (B2B) brands worldwide in 2025 (in billion U.S. dollars)." Chart. May 15, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1383678/brand-value-most-valuable-b2b-brands/
Brand Finance. (2025). Most valuable business-to-business (B2B) brands worldwide in 2025 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1383678/brand-value-most-valuable-b2b-brands/
Brand Finance. "Most Valuable Business-to-business (B2b) Brands Worldwide in 2025 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 May 2025, /statistics/1383678/brand-value-most-valuable-b2b-brands/
Brand Finance, Most valuable business-to-business (B2B) brands worldwide in 2025 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1383678/brand-value-most-valuable-b2b-brands/ (last visited July 22, 2026)
Most valuable business-to-business (B2B) brands worldwide in 2025 (in billion U.S. dollars) [Graph], Brand Finance, May 15, 2025. [Online]. Available: /statistics/1383678/brand-value-most-valuable-b2b-brands/
