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Leading out-of-home (OOH) advertisers in Ireland in 2024, by share of voice

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Source

Release date

January 2025

Region

Ireland

Survey time period

2024

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Leading outdoor advertisers in Ireland 2024, by share of voice

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 28, 2025

In 2024, alcoholic beverage company Diageo was Ireland's largest out-of-home (OOH) advertiser, with *** percent of that medium's share of voice (SOV) in the European country. Fast food chain McDonald's and food and beverage holding Mondelēz International rounded the top three, with SOVs of *** and three percent, respectively. Digital out-of-home's share in Ireland's total outdoor ad spend reached ** percent during the same period.

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OOH advertising in ChinaAdvertising in ChinaDigital out-of-home advertising worldwideProgrammatic digital out-of-home (prDOOH) advertisingDigital out-of-home advertising in Europe
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