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Losses in revenue generated via affiliate marketing due to invalid traffic worldwide in 2020 and 2022 (in billion U.S. dollars)

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Source

Release date

May 2022

Region

Worldwide

Survey time period

May 2022

Special properties

estimates

Citation formats

Affiliate marketing fraud losses worldwide 2020-2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 10, 2025

The source estimated that advertisers lost approximately *** billion dollars in revenue due to invalid traffic in digital affiliate marketing programs worldwide in 2022. Two year earlier, the amount stood at *** billion dollars.

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Topics

Affiliate marketing in IndonesiaInternet usage in IndonesiaE-commerce in IndonesiaInfluencer marketing in IndonesiaSocial media in Indonesia
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