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Change in digital advertising brand suitability block rate worldwide in 2020, by region
Digital advertising brand suitability block growth 2020, by region
In Latin America, the digital advertising brand suitability block rate grew ** percent on 2019. Brand suitability block rate is the share of ad impressions that were supposed to appear in the vicinity of content that does not meet the advertiser's brand suitability criteria but were blocked instead. This is often done by blacklisting certain keywords. Keyword blocking causes ad revenue losses on the side of online publishers.
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DoubleVerify. (August 19, 2020). Change in digital advertising brand suitability block rate worldwide in 2020, by region [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1219073/digital-advertising-brand-suitability-block-rate-growth-region/
DoubleVerify. "Change in digital advertising brand suitability block rate worldwide in 2020, by region." Chart. August 19, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1219073/digital-advertising-brand-suitability-block-rate-growth-region/
DoubleVerify. (2020). Change in digital advertising brand suitability block rate worldwide in 2020, by region. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1219073/digital-advertising-brand-suitability-block-rate-growth-region/
DoubleVerify. "Change in Digital Advertising Brand Suitability Block Rate Worldwide in 2020, by Region." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Aug 2020, /statistics/1219073/digital-advertising-brand-suitability-block-rate-growth-region/
DoubleVerify, Change in digital advertising brand suitability block rate worldwide in 2020, by region ÌÇÐÄÆƽâ°æ, /statistics/1219073/digital-advertising-brand-suitability-block-rate-growth-region/ (last visited July 30, 2026)
Change in digital advertising brand suitability block rate worldwide in 2020, by region [Graph], DoubleVerify, August 19, 2020. [Online]. Available: /statistics/1219073/digital-advertising-brand-suitability-block-rate-growth-region/
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